The views expressed in these articles are solely those of the author and do not reflect the views of EEBA staff, officers, or board members. EEBA welcomes guest articles from qualified authors, and we offer these articles as a service to the high-performance housing industry as a way to encourage discussion and collaboration between industry professionals on relevant issues.

Building The High-Performance Customer Experience

How do you stay ahead of the market as homes move closer to zero? By getting customers to rave about how great you are to work with as well as about your homes
That should come as no surprise—customer expectations have been ratcheting up for years. Not long ago the mere fact that you offered ENERGY STAR appliances put you on the cutting edge; today, buyers expect them. Now the same is happening with ratings, as the Real Estate industry works to raise public awareness of HERS scores and other energy-efficient and healthy home certifications and incorporate them into appraisals. The hope is that homes with these certifications will become the baseline. This is great news for housing quality, but it only confirms the need to further differentiate yourself. One way is to provide a great customer experience—known by the acronym CX in marketing circles. This is an experience that leads people to enthusiastically embrace your homes' performance benefits. "Homebuilding has become commoditized," says Jimmy Diffee of Bokka group, a CX agency for homebuilders. "There's a lot of room for the high-performance builder to create a premium experience and ... read more
 

Consumer Perception and Willingness to Pay for Extended New Home Warranties

Todd Usher is the owner of Addison Homes and pursuing his PhD at Clemson University. He serves on the boards of Energy and Environmental Building Alliance (EEBA) and the National Association of Home Builders (NAHB). and Joe Burgett, PhD, is an assistant professor at Clemson University’s Construction Science and Management. Dr. Burgett is on the Board of the American Institute of Constructors and a member of the Exam Writing Committee. INTRODUCTION Innovation is discussed frequently in business as a way of driving continuous improvement and economic growth. The home building industry has been slower than most industries to undergo disruptive innovations. In the study Characteristics of Innovative Production Home Builders by Koebel and Cavell, the authors explain that industries that are not as dependent on science and technology tend to have extended periods between disruptive innovations and focus primarily on refining existing technologies (2006). Home building is clearly one... read more
 

Are Smart Neighborhoods in Your Future?

Sustainability doesn't stop at the front door. Understanding that can give you a competitive edge.
Are Smart Neighborhoods in Your Future?
With codes and market forces continuing to raise the bar for home performance, forward-thinking builders and developers are looking beyond the individual home. Some see the next big thing in sustainable building as the "smart neighborhood." The smart neighborhoods I've looked at all include community-scale energy generation and energy management, while some go further by prioritizing clean air and clean water. The trend is relatively new, however, and developers are still figuring out what works in a business sense. Challenges include how to keep costs down, how to work with the electric utility, and how to determine what features buyers will value. It Starts with the Home The core of the smart neighborhood is the smart home. It combines healthy, energy-efficient construction with electronic features like rooftop solar panels, backup batteries, connected appliances and home automation. Most people think of home automation as a control system for lights, shades, music,... read more
 

A Sensor-Controlled Healthy Home

Electronics are the future of indoor air quality. Woodside's concept home shows how they add value.
A Sensor-Controlled Healthy Home
One would expect that months of a pandemic-driven news cycle would cause at least some shifts in home buyer priorities. Indeed it has. Joel Abney, VP of Operations at Woodside Homes, the nation's 28th largest production builder, says that the company's buyer surveys have reflected a measurable rise in concern about health and wellness. "A few months ago, most people just assumed their new home would be healthy," he says. "Then the Coronavirus hit." Now, buyers want proof that it will be healthy, and are asking for systems to ensure that outcome. Their worries aren't limited to viruses, either. "The specific concerns we hear most often are about allergens and mold," says Abney. These concerns aren't new: the virus merely added fuel to an already accelerating demand for healthy homes. An August 2019 Farnsworth Group survey of 40-55 year old homebuyers found that 59 percent placed a high priority on "Health & Well-Being," a priority Woodside had already made a centerpiece of... read more
 

What Does It Take to Win A Housing Innovation Award?

We asked the program's judges for their perspectives on this question.
What Does It Take to Win A Housing Innovation Award?
Each year the Department of Energy honors winners of its annual Housing Innovation Awards at the EEBA Summit. The awards showcase the best of Net Zero Ready Homebuilding. Benefits to winners include a profile on the DOE's Tour of Zero website, third-party recognition they can use in their marketing and the opportunity to meet with and learn from other winners. DOE recently hosted two webinars for builders who are interested in applying. The webinars provided step-by-step instructions for filling out and submitting applications, as well as resources to help them with questions. The webinars are now archived at the program website. Each home is entered in one of five categories: Custom for Buyer, Custom Spec, Production, Multifamily and Affordable. Each judge specializes in one category, and each category has at least three judges. The application is done online and asks for data in a variety of areas, from home performance to land use to sales and marketing. Each of these... read more
 

The Health Window

Homeowners would be clamoring for humidity control equipment if they understood its importance to their health. So why do builders and contractors do such a poor job selling it?

ASHRAE ChartAs sales trainer for a major HVAC equipment manufacturer, I give presentations on indoor air quality to builders and mechanical contractors around the country. Most of them assume that my sole topics will be ventilation and air filtration. While those are a huge part of what I cover, they're not the whole story.

By now, all builders should understand that good ventilation and filtration equipment is the only way to guarantee clean, fresh indoor air. That's true for any home, but it's especially true for a high-performance home that has been detailed to reduce natural air infiltration. I recommend an air cleaner with a MERV 16 filter, which captures 95% of particulates at .3 microns (hundreds of times smaller than a human hair). That filter will remove 99% of asthma and allergy triggers from the home.

... read more
 

How to Navigate the New Reality

EEBA builders lead the way on how to operate safely and virtually during and after COVID-19
How to Navigate the New Reality
In the transition to a 21st Century business model, builders have moved at wildly different speeds. Some have embraced digital business processes, while others have adopted them slowly, if at all. Of course, we're in a different world today than we were just a month ago. The COVID-19 crisis has put a fire under the backside of all industry players. Builders nationwide suddenly have no choice but to get good at using virtual platforms for coordinating employees, trade partners and customers, while at the same time protecting workers that have to be on the job. Industry publications have done a great job covering this topic in general terms. For instance, Professional Builder magazine just published the results of a coronavirus business impact survey that garnered more than 1500 responses. It's available here: https://www.probuilder.com/week-2-results-update-our-coronavirus-business-impact-survey For this article we decided to take a different approach. To get some ideas on how ... read more
 

Should a Builder Own a Blower Door?

Yes, according to this high-performance builder, who uses it to constantly raise the quality bar
Should a Builder Own a Blower Door?
By Ben Walker With codes and high-performance construction programs requiring airtightness testing, a small but growing cadre of home builders have been purchasing their own blower doors. They are finding that this tool's value goes beyond mere compliance. One of them is Arrow Building in Columbia, Missouri, which owner Jake Bruton says builds "durable, energy-efficient, aesthetically pleasing homes." Most of his projects meet Passive House standards, which specify a maximum air leakage of 0.6 Air Changes per Hour at a test pressure of 50 Pascals (0.6 ACH 50). However, he bought his first unit in 2014, before committing to those standards. He heard murmurs that air tightness testing would eventually be part of the code. No other builders in his market seemed to own one, so he figured that being the first would give him a competitive advantage. (Bruton builds custom homes, but some Zero Energy production builders also own blower doors. One is Thrive Homebuilders in Denver, ... read more
 

Top Multifamily Design Mistakes

If your business includes apartments or condos, beware of these common, performance-enhancing errors
Top Multifamily Design Mistakes
By Steve Klocke Although I'm an architect by training, I've worked for nine years as a sustainability consultant on low-rise multifamily projects. My designers and builders usually seek green building certification for their projects, whether ENERGY STAR or LEED for Homes. They want to be known for delivering high quality, high performance buildings. Good intentions notwithstanding, I see the same mistakes again and again. This article covers the top four, all of which concern envelope detailing. Few projects have all these errors, but every project I see suffers from at least one of them. These mistakes begin during design, which is why most of the live trainings I give on this topic are geared to architects. However, I also know that the most effective preventative measure is for educated architects and builders to help each other do good work. That benefits everyone. The four top design mistakes are as follows: 1. Overcomplicated Geometry Architects love to draw... read more
 

Air Sealing Triage

A simple protocol will make your results more predictable and consistent
Air Sealing Triage
By Mark LaLiberte High-performance builders have long understood the importance of good air sealing, but the topic is now attracting interest from conventional builders as well. With codes mandating confirmed air leakage numbers of 3 ACH 50 or better, those builders are realizing that they need help. Along with my business partners, Justin Wilson and Gord Cooke, I teach air sealing as part of the Applied Building Science classes at Construction Instruction. Again and again, we've seen builders of all types challenged by this important step. But the truth is that effective air sealing isn't mysterious, even if some builders seem intent on over-complicating it. Some complain that the amount of information on the topic is overwhelming and contradictory. Others point out that they can't know for sure before starting a house where the air leaks will be. While both of these objections may be true, they're really just signs that the builder lacks a defined air sealing... read more