Marketing and Real Estate Courses

The EEBA Academy provides a flexible and convenient way for the world's best high performance builders and their partners to come together to learn about building science and advances in sustainably constructing better homes. Learn more about the Academy here.

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Below is a sample of Marketing and Real Estate courses available on the EEBA Academy:
* Free Digital Chalk account needed to browse courses. Have questions? Reach out to: mary@eeba.org

Sales & Marketing of the Ultimate Z.E.N Home

The Ultimate Z.E.N. Home is designed to meet the challenges of healthy living, working and learning from home, carbon free living, net zero energy and battery energy storage. This session covers how the home responds to the COVID home buyer’s desire for safety and security while living in a state-of-the-art home.

Instructor: Rich Binsacca & Panelists

Marketing to a Changed Market

The COVID-19 crisis is causing homeowners to re-evaluate their needs and wants in a home. That will likely be good news for the high performance home building community.

Instructor: Suzanne Shelton

Essential Market Trends to Grow your Business

In this session, Green Builder Media CEO Sara Gutterman will reveal the latest market intelligence gathered by COGNITION Smart Data, offering deep insights into consumer preferences that will enable you to improve your marketing, sales, product development, and competitive positioning.

Instructor: Sara Gutterman
CEUs: 1 AIA, 1 BPI, 1 NAHB, 1 NARI, 1 RESNET, and 1 GENERAL

What Really Matters

Suzanne Shelton, EEBA board member and CEO of Shelton Group, will share her firm’s latest findings and recommendations, pulling from their ongoing Pulse studies, as well as surveys conducted for members of the EEBA Builder Benchmark groups and digital marketing work performed for high performance builders.

Instructor: Suzanne Shelton
CEUs: 1 AIA, 1 BPI, 1 NAHB, 1 NARI, 1 RESNET, and 1 GENERAL
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