Do you question the appeal of Zero Energy Homes to mainstream homebuyers? Then you may be missing an opportunity. Tim O'Brien Homes, which builds in the Milwaukee and Madison, Wisconsin metro areas, is finding a strong demand for such homes if they're well designed and if buyers understand the financial and lifestyle benefits.
The company just started work on the state's first Zero Energy neighborhood, Red Fox Crossing in New Berlin. All homes in the 34-lot development will be certified under the Department of Energy’s Zero Energy Ready Home Program, a well as the ENERGY STAR, WaterSense and Indoor airPLUS programs.
Buyer interest has been encouraging. As of May 2018, before drywall work on the model home had even been completed, a full one-third of the homes had been pre-sold. That's seven months after sales opened, which is a faster sale pace than in the builder's other neighborhoods.
That success is supported by a four-legged stool that includes the right market, the right ... read more