As code requirements and consumer demand raise the performance of U.S. homes, energy efficiency isn't the marketing differentiator it once was. Just ask Brandon DeYoung of DeYoung Properties. When he, along with his brother and sister, took over the family's Fresno, Calif. homebuilding business a decade ago they had a vision: build super energy-efficient homes with low electric bills and minimal environmental impact. They've succeeded. Their latest project is a community of 36 Zero-Energy production homes, the state's largest.
But while that community is newsworthy, it doesn't put the company as far ahead of the pack as they would like to be. A new rule from the California Energy Commission will require all homes built after 2020 to have rooftop solar panels, so the DeYoungs did what all marketers always do: find additional ways to set themselves apart.
The result was the DeYoung Smart Home. Every home is outfitted with a Samsung home automation hub, as well as a smart light... read more