By Geoff Ferrell
If I had to choose one word to summarize this year's EEBA High Performance Home Summit in Denver, it would be optimism. The most visible sign of that was our record attendance of nearly 400 people, which reflects a growing interest in high-performance homebuilding.
But while the numbers were encouraging, where I really heard that optimism was in the presentations I attended and the conversations I had. It was by far the best energy I've felt at any industry gathering. Ever.
The sessions included lively and constructive debates, exciting research reports and stories of homes, buildings and communities that put the best research findings into practice. Everyone was fired up about the work they were doing.
As is true every year, one of the educational tracks focused on sales, marketing, and business performance. Excellence in these areas is exponentially more important in the high-performance world because every one of us is fighting to differentiate... read more